If you are paying the cover price for any magazine subscriptions, it is likely you are paying too much. Research has shown that magazine companies don’t expect to successfully charge the cover price. This price is used to help psychologically create the perception that the magazine is a truly valuable resource. A recent Media Life Magazine study uncovered that, in one category of magazines, the savings on all magazines in the category ranged from 35% to 77% off of the cover price. If a 20 year old, who subscribed to 3 magazines with a cover price of 3.50/magazine decided to investigate the possibility of saving just 50% of the cover price for each of these magazines and invested the savings, this decision could be worth over $110,000 at retirement.